Issue No. 5 Goop. She Did It Again.

Gwyneth Paltrow is popping up everywhere. And when her face popped up in my Instagram feed next to a jar with the word “goop” on it, I was curious.

The caption read,

My girl @gwynethpaltrow created a new line of beauty products that is mind blowing. She is nothing if not exacting, so you know it’s going to be amazing. The beauty industry is totally unregulated and lord only knows what crap we are putting on our faces. This is organic, chemical free and so clean you can eat it. Though there’s a lot of good food in the world so maybe stick to that. You can find it @goop . How can you resist something called “Luminous and melting”? I cannot.

GP, as she likes to call herself, is already a shareholder in Juice Beauty products. In my opinion, that’s what landed her the position of Creative Director of Juice Beauty makeup.

It would be a conflict of interest to work for Juice Beauty while creating her own line. So, I wanted the 411. After a little research I learned that Gwyneth Paltrow and Goop in conjunction with Juice Beauty has created a “goop” skin care line. The press release for the line actually read,

“Goop to sell goop. Literally.”


The “mindfully” designed collection is focused on six age-defying skincare solutions made with plant-based juices to rejuvenate skin; all are formulated with certified organic ingredients. At least that’s what the press release says. I haven’t tried it so I can’t vouch for it.

The products

ENRICHING FACE OIL. Pure blend of nourishing, organic oils leaves skin supple, soft, and glowing

EXFOLIATING INSTANT FACIAL. Alpha and beta hydroxy acids (glycolic, malic, tartaric, citric, lactic and salicylic) gently remove dead skin cells, revealing a radiant, smooth complexion; plant-based cellulose beads mechanically exfoliate while releasing vitamin B5 to soothe skin

LUMINOUS MELTING CLEANSER. Solid, essential-oil-infused cleanser that melts into skin on contact, effortlessly dissolving makeup as it cleanses away dirt and oil

REVITALIZING DAY MOISTURIZER. Lightweight daily cream that smooths fine lines and wrinkles and targets dark spots for a brighter, more even skin tone

REPLENISHING NIGHT CREAM. Intensely hydrating overnight treatment that visibly improves skin texture, luminosity, and elasticity

PERFECTING EYE CREAM. Hydrates and soothes the delicate eye area and visibly diminishes the appearance of fine lines and wrinkles

You can find the products at select retailers nationwide including CosBar, Forty Five Ten, Gee Beauty, Madison Hall, Selects Apothecary, Shen, Space 519, Turpan, Veer & Wander, and White’s Mercantile.

And of course, you can always go to


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